IPS has created a very innovative and original promotional product that allows companies to promote their Brand effectively and amazingly.
We have created the Hidden Messages Cards, magical and interactive!
What is most striking for consumers if not discovering hidden messages that can be captivating, stimulating and curious?
We can think of a promotion that allows companies to interact, if not present directly, with the end customer.
That it manages to attract his attention, that makes him perform an action and that the result amazes him so much to let him acquire the proposed product or service. The customer has thus had an experience that he will remember in the future.
Since a long time Marketing has understood the importance of experimenting with immersive and tactile experiences to give a unique value to its brand.
The reason is very simple, touching is a real-life act that causes emotional connections that cannot be replicated with other forms of communication.
The consumer and his emotions become the center of the marketing operation, as it leverages the emotional sphere of the customer thus creating a personal and lasting bond.
The products or services available are truly many, which is why IPS has created Hidden Messages Cards to allow communication that leverages the emotional sphere that is the sphere that is activated in the purchasing process.
It has been found that each person has a personal brand idea that can be amplified or positively modified thanks to experiential marketing that manages to increase the positive perception of the value of the company.
IPS Hidden Messages cards
The Hidden Messages cards perfectly embody this marketing idea allowing it to be "created" in the image and likeness of the corporate values that the brand wishes to communicate.
The consumer will be able to discover the hidden message that is not visible except by doing a real life action such as placing a finger on the sensitive area where a promotional message will appear that will amaze him and make the experience unique in its kind by creating an emotional bond between brands and consumer.
The sensitive area of the cards can be activated by the heat of the hand, by the sun's rays, by placing a hot or cold object or in contact with water on it.
Le message caché deviendra visible en plaçant votre main sur la carte postale. La chaleur révélera le contenu de la zone sensible et dès que la main sera retirée, celle-ci redeviendra noire en cachant de nouveau le message.
The hidden message will be visible by placing your hand on the postcard. The heat will reveal the contents of the sensitive area and as soon as the hand is removed, the same will turn black again hiding the message.
The hidden message will appear if the card is exposed to sunlight / natural light and will disappear with artificial light as if by magic.
A coaster that reacts to low temperatures, just place the cold can or bottle on the sensitive area to see the hidden message appear.
Just wet the indicated area and magically the promotional message will appear and then disappear again when the sensitive area of the card is dry again.
Magical experiential Marketing experiences that will allow the Brand to create unique and Amazing Promotions!
