Marketing strategies for the sale of cosmetic products
“The sale of a cosmetic cannot be reduced to a simple commercial transaction but is the result of a complex system of relationships”, this quote explains very well the need to create a relationship of trust and esteem between those who sell and those who buy.
The key to success? You need to know how to listen, communicate, relate and empathize with the customer with an adequate and never forced sale, which at first will be a real personalized advice, a resource for the customer with consequent loyalty.
Thinking about all this, IPS has created a real complete line of cosmetic testers that help to get in touch with the customer allowing personalized advice.
In fact, IPS cosmetic testers allow the customer to be able to quickly check the characteristics of the skin, the level of hydration, the presence of wrinkles, cellulite by identifying the type, the cleansing of the facial skin simply by placing the tester on the area to be tested with an almost immediate result.
Today we are talking about "Hydration Tester" which detects the level of hydration of the skin very important especially now that we are preparing for the holidays and many of us are close to exposing the skin to the sun.
Before each exposure it is in fact necessary to prepare the skin well so that it can better face the sun's rays and can also prevent any damage.
A test to check if the skin is well hydrated becomes a must for perfect Skin Care.
Hydration through specific creams will also have positive effects on tanning, as moisturizing the skin before, during and after exposure to the sun, allows you to maintain the new complexion much longer, eliminating the risks of peeling and consequent births of lighter patches.
Hydration test
Hydration test is practical, immediate, easy to use, absolutely non-invasive and allows you to carry out a quick analysis of the skin both at home and at the point of sale.
Its operation is very simple: it is enough to place the patch on the cheek or on the wrist for three seconds and after removing it, compare the result with the reference scale.
Hydration Test is the original and fully customizable IPS cosmetic tester to suggest targeted beauty treatments.
