Emerging in the cosmetics industry is by no means easy.

A careful planning and study of the target are points to work on very carefully.

The difficulty increases when a new product is launched and the strategic points are certainly “generate interest” and “stand out from the competition”, focusing on effective communication capable of generating and encouraging sales.

It is very important to stimulate the customer, putting him at the center of his shopping experience.

Precisely for this reason, we suggest inserting a Customer Shopping Experience into the marketing strategy that aims to give the customer detailed information on the product line and that can create emotion and involvement in an interactive experience.

All this will help to increase sales but, above all, to build customer loyalty.

Sebum test / Scurf test

Thinking about all this, IPS Srl has studied and created two ad hoc products with its team of experts in order to create an interactive experience with the customer and push the sales of hair products.

These are personalized and 100% made in Italy cosmetic testers.

SEBUM TEST indicates the sebum level of the scalp in a few seconds.

The excess sebum could in fact clog the blood vessels that supply the hair, thus favoring their fall. It is therefore essential to take care of the scalp and know its sebum level. Sebum test helps in choosing the treatment or hair care product that best suits your specific needs.

SCURF TEST indicates the tendency to dandruff and allows you to suggest, based on the result obtained, the most suitable treatment to combat it.

Two indispensable promotional products that will know how to dress with your logo and company graphics but above all that can be studied and created according to your project to give a strong boost to your communication.

Entrust your sales to Sebum Test and Scurf test: the hair specialists!