How to promote pharmaceutical products

Fever Test Card: The solution that combines care, safety, and brand visibility.

In the pharmaceutical sector, promoting medicines and health products requires an approach that inspires trust and demonstrates care for the consumer.

Fever Test Card with liquid crystals, as a customizable gadget by IPS Promotional, is much more than a simple thermometer: it is a certified medical device that becomes your business card, combining daily usefulness with a successful marketing strategy.

This is why the Fever Test Card is the ideal promotional fever thermometer for your next campaigns.

The added value of a certified medical device

When it comes to health, credibility is everything. Choosing Fever Test as a promotional gift offers a decisive competitive advantage:

  • Maximum Reliability and Credibility: Fever Test is a Medical Device with CE marking (D.E. 93/42/EEC). Distributing a product that meets strict health standards reinforces your company's image as a symbol of quality and professionalism.
  • Association with the Concept of Care: Unlike generic gadgets, the thermometer is inherently linked to health and prevention. Your brand is immediately associated with positive values such as attention, protection, and family well-being.
  • Total Safety for the Target: The liquid crystal technology is non-toxic, mercury-free, unbreakable, and reusable. This makes it a perfect gift for sensitive targets — such as parents, pediatricians, or elderly people — eliminating any concern related to safety (like breakage or toxicity).


Maximum exposure and long-lasting brand visibility

The goal of a gadget is brand exposure. Fever Test excels in this, surpassing most “disposable” promotional items.

  • Travel Companion and Pocket-Sized: Thanks to its compact format, Fever Test can be easily kept in a wallet, bag, or travel medical kit. Your logo is always within reach, at home or on the go.
  • Long Lifespan (Reusable): With no batteries and no risk of breaking, the Fever Test offers a long service life. Customers will use and keep it for years, ensuring persistent and lasting visibility for your logo.
  • High Frequency of Use (Seasonal and Daily): Although fever is a seasonal event, the need for monitoring is universal. When needed, it becomes essential — ensuring that your brand is seen right at the moment of need.


Your marketing strategy in just a few square centimeters

IPS Promotional allows you to turn this useful device into a powerful communication tool.

  • Total Customization: You have the freedom to personalize the entire card surface with:
    • Your logo prominently displayed.
    • The product design you are promoting (e.g. antipyretic, immunity supplement, pediatric medicine).
  • Perfect for Every Promotional Channel:
    • Pharmacy Giveaway: a high-value gift with the purchase of specific OTC products.
    • Mailing and Direct Marketing Campaigns: lightweight and thin, ideal for mailing with brochures or informational materials.
    • Medical/Pediatric Conference: a professional and relevant gadget, highly appreciated by doctors and specialists.
    • Welcome Kit: an essential tool for new parent kits or welcome packages for new customers.


The smart investment for your brand’s health

Investing in the personalized Fever Test means making an investment that pays off over time: a product your client wants to keep, use, and show.

Offer your customers speed (15-second reading) and safety.
In return, you gain a positive brand association and long-lasting visibility.