"Even the eye wants its part": so goes a famous saying of Italian popular wisdom, and perhaps it is not entirely wrong. In fact, the aesthetic value of an object is one of the first details that catches our eye, and above all one of the aspects we remember best.

But why does the eye want its part? And how can it influence our judgment on the product so much? Well, sight is certainly the most powerful sense we possess, as well as the one that allows us to better orient ourselves in space and analyze the surrounding reality. It is therefore a normal consequence of its importance and its role within our sensory sphere, and it is for this reason that a good aesthetic impact is of fundamental importance if you want to be successful in selling the product.

IPS knows these dynamics very well, but above all it knows very well the very high power of the sense of sight, and for this reason it has created customizable packaging for some types of products. Specifically, it dedicated itself to the creation of a drug box with a customizable thermometer, so as not only to offer an object with a strong visual impact, but also able to provide useful information about the surrounding environment. IPS knows that sensory marketing is important, that knowing how to propose something innovative and original is often the key to increasing the sales of a certain product line, and in this specific case it has decided to focus on medicine packs, then to turn to the pharmaceutical field.  

Thermo-box: customizable packaging with thermometer that can improve the volume of your sales

After this premise, we can finally introduce the latest innovation from IPS: Thermo-box, which is the packaging for pharmaceutical companies that can be customized with a built-in thermometer. It is clear from the outset that the particularities of this product are mainly two: the fact of being completely customizable and the possibility of hosting a temperature detector.

Let's start from the end, and let's start by pointing out that the presence of a room thermometer is far from superfluous: most drugs must be stored at certain temperatures to maintain their effectiveness, so always having the thermometer in sight is an excellent way to ensure the perfect preservation of the active ingredients of the medicine in question. Furthermore, a temperature detector can always be useful, especially if the detection takes place continuously in real time.

The possibility of being able to customize it, however, is essential to make your packaging unique, original, attractive and captivating. In fact, it is possible to insert your company logo, your motto, your colors and above all the name of the drug it contains. This way you can get a box that is completely in line with your requests.

But how can such a box increase my sales volume? As we said at the beginning: "the eye also wants its part", and it is essential to guarantee the customer's sight an important aesthetic impact. If the packaging is attractive, then it will be normal for the customer to prefer your product over another. Furthermore, if the box is also useful (thanks to the thermometer), and not just a trivial wrapping, the customer will be attracted by the product and more convinced at the time of its purchase.