The health and care of our pets is something that is particularly important to us, but we don't always know how to behave properly.

Sometimes, taken by frenzy or simple ignorance, we commit big mistakes, which in some cases can even prove to be fatal. Feeding them high-calorie human food, not controlling what they lick and nibble at home and outside, exposing them to extreme climatic conditions are just some of the carelessness that is committed most often.

It is precisely within this reality made up of lightness that an entrepreneur in the world of Pet can find an opportunity, which among other things turns out to be twofold: to sensitize pet owners owners to a more careful conduct and to propose an ethical image of own brand, with the consequent increase in sales volume. This business operation can and must be accompanied by effective tools that can support this intent, also taking advantage of the imminent arrival of spring, which awakens not only the flora, but also life in the fauna. The days get longer, the temperatures rise, and being outdoors becomes even more pleasant; so it shouldn't be surprising that pet business also undergoes a notable recovery this season.

In light of all this, IPS has been able to make its skills and technologies available to this sector, creating a promotional product for manufacturers of pet products, veterinary clinics and care and training associations. We are talking about our Pet Auto Alert, a simple and effective gadget that was created with the aim of raising awareness among owners about the risks associated with the effect of high temperatures on the health of our four-legged friends.

Pet Auto Alert

the gadget with car thermometer for the success of your pet marketing

Sometimes it happens that we have to take our pet in the car with us, either out of duty (visit to the vet), or for pleasure or necessity (taking it to the park, or maybe on vacation and not being able to leave it alone at home). Whatever the motivation, the rules to be respected are always the same: to secure our Fido and guarantee them good ventilation. In fact, the passenger compartment of the car always remains a cramped, almost suffocating environment for an animal, and it should not surprise us if the need for some fresh air is manifested. To this it should be added that the car is made of metal, a material that absorbs heat very well, and this only worsens the temperature conditions inside the vehicle. Excessive exposure to these extreme conditions can prove fatal even for very short periods of time. In fact, it only takes a few minutes to induce our Fido to a state of dehydration and respiratory difficulty, thus facing the tragedy.

For this reason, IPS invented Pet Auto Alert, precisely because it wanted to create a tool that could accurately measure the temperature inside the passenger compartment and convey a message to support the awareness campaign against abandoning animals in the car. Thanks to the microencapsulated liquid crystal thermometer, this gadget is able to warn the driver when the temperature is above the criticality threshold, so as to be able to equip and secure the car's interior environment. Finally, it should be remembered that this product is completely customizable in the graphics and in the message to be conveyed, but above all it is durable and Made in Italy according to the current European regulations.