Once the animals were considered only workmates as they were mostly used in the agricultural and rural world to support daily activities.
Today they are our life companions, often considered real children to whom to give the greatest attention and to spoil with delicious foods and gadgets of all kinds.
In fact, research shows that 80% of owners consider themselves "mom" or "dad" of their dogs or cats and they are entirely part of the family.
In recent years, a family's spending volume for their animals has far exceeded that for children.
It is not only a factor in the western world, indeed in emerging countries the growth is considerably higher as if to show that owning a pet is an indication of a civil society, evolved, attentive to well-being and rich.
Being a market that moves significant numbers of turnover and mostly growing, it is considered a greedy business for advertising agencies and for new investors as well as for all the companies that produce Pet products.
IPS and Pet Marketing
Just observing these data, IPS has dedicated ample space to the world of Pet by creating innovative and very useful promotional products that have as their objective the customer loyalty and the growth of sales and turnover.
IPS wanted to create promotional products that also had a concrete use and that thanks to their personalization allow to attract the attention of consumers.
This is also because they are gadgets that have an important practical use that brings benefits to the "owners" and their "animals".
In fact, they are equipped with liquid crystal thermometers made through the microencapsulation technique that allow you to monitor the room, outside, car, asphalt temperature in order to protect our friends from too hot or too cold.
There is also a promotional product that allows you to measure the body temperature of our friend and report the presence of a feverish state.
They are pocket-sized, unbreakable, non-toxic, useful and easy to read.
The latest born Pet Summer Card, deals with a very current topic that raises awareness among each of us; the abandonment of animals!
In summer, despite love and data, the abandonment of animals remains an important plague.
DO NOT LEAVE THEM !
They are part of our family, they give us love and company and above all they trust us.
In addition to conveying this fundamental message, Pet Summer Card can be completely personalized with your logo, text and images.
Furthermore, thanks to the liquid crystal thermometer applied, it indicates the temperature inside the car, remembering to NEVER leave our friends closed in the car during the hot summer days, the heat stroke can in fact kill them in a few seconds.
PET SUMMER CARD is a unique and effective promotional product for all veterinary companies, pet food, equipment and associations for animals.
It allows to convey the message against the abandonment of animals during the summer and indicates the temperature inside the car.
