Every year in Italy about 150,000 animals, including dogs and cats, are abandoned. A fact that really creeps up, especially when it turns out that 80% of these animals die within the first 20 days of abandonment (OIPAC estimates). It is in the face of these numbers that many volunteers and entrepreneurs in the world of Pet have begun to ask themselves how to promote a campaign against animal abandonment that was really effective, often not finding truly satisfactory solutions.

Especially in this difficult historical period, made up of uncertainties and unforeseen events, it is important to know how to seize the right opportunities, which are often closer than one might think. In fact, summer is now upon us, and this means two things: the first is that many more owners will be encouraged to take long walks with their dogs, but the second is that the holidays will soon arrive, and therefore also the peak of abandonments.  The summer, therefore, represents the most prolific period for the world of Pet, and this is an opportunity not to be wasted.

For this reason, IPS has decided to put its many years of experience in the production of personalized gadgets for animals at the service of this sector, creating a product that is able to detect the temperature of the passenger compartment, but also to warn the driver of the vehicle about the related risks to excessive heat, showing warning signs when the degrees start to get a little too high.

Pet Summer Card

your new marketing strategy for summer 2021

Pet Summer Card is an innovative promotional gadget with a thermometer whose purpose is to safeguard the health of our animal friends, without sacrificing the economic benefits of a successful marketing strategy. In fact, this tool presents itself as the vehicle of a strong message against the abandonment of animals, a petty practice that condemns tens of thousands of innocent animals to death, but also as a promoter of a new image of one's brand, much more ethical and attentive to health of four-legged friends.

The liquid crystal microencapsulation technology allows reliable and easy-to-read car temperature detection, allowing the driver of the vehicle to understand when the heat begins to get really excessive and our Fido's health could be put to the test. Being aware of these risks is key, because unlike us, pets suffer much more from high temperatures, and often a heatstroke can kill them in minutes. For this reason, you should never leave your furry friend locked in the car, and from now on with our Pet Summer Card there will be no more excuses! This gadget is the best tool for promoting anti-abandonment campaigns of animals, because it presents a clear and unequivocal message of empowerment and morality for the protection of these defenseless beings.

Finally, it must be remembered that the IPS Pet Summer Card can obviously be customized with the logos and graphics of your company, it is made of non-toxic and unbreakable materials, but above all it is completely Made in Italy.