2021 has already turned one month old, the days are getting longer and the prospect ofsummer is finally starting to be timidly seen on the horizon.

Timing and the ability to predictmarket trends are now more essential than ever for successful pet marketing, as is maintaining a good dose of creativity and renewal. The summer period is getting closer and closer, and with it also countless changes and opportunities to be seized.

On the other hand, we know, spring is the season that marks the end of hibernation, the resumption of botanical life and blooms, but above all the return of beautiful and long sunny days. Mild weather and lots of light are the winning combination for any person who owns a pet or works with them, because it means long walks in the open air or moments of relaxation in the garden. The world of Pet is reborn together with the warm season, and its merchants must know how to reinvent themselves and be ready for the new challenges of this new year, which certainly leaves behind a year that will go down in history.

In light of this, IPS has decided to put its know-how in personalized promotional items for pets  at the service of this sector, devising a useful thermometer gadget for cars able not only to warn the driver about the risks of excessive heat, but above all to also play a role in the campaign against animal abandonment during the summer period.

Innovative ideas for a new and effective pet shop marketing? IPS's solution is Pet Summer Card

Pet Summer Card is an innovative promotional gadget with car thermometer for the protection of pets and their health, specially designed to give a touch of originality and effectiveness to the marketing campaign strategies of entrepreneurs in the Pet world. But it is not just a simple thermometer, because this gadget is also the vehicle of an important message against an ignoble practice that unfortunately injures the innocence of many defenseless animals.

The liquid crystal microencapsulation technology allows a reliable and immediate reading of the ambient temperature, which in this way allows the driver of the vehicle to understand when the degrees are starting to get a little too high and the health of our furry friend could be at risk. It is vital to know this information, because unlike adult humans, animals suffer much more from high temperatures, and often heat stroke can kill them in minutes. This is why you should never leave your Fido locked in the car, and now with this product there will be no more excuses! Furthermore, this gadget can become a means of propaganda for anti-abandonment campaigns of animals, presenting a message of responsibility and morality towards these creatures who blindly trust us and love us unconditionally.

Our Pet Summer Card obviously can be customized with the logos and graphics of your business activity and is completely Made in Italy.