In a globalized and hyper-connected world like the current one, being unique is of fundamental importance. Why? The answer is already in the premise: a global world automatically implies international relations and markets, and this means that even the smallest company is constantly competing with thousands of competitors around the globe.

The competition is increasingly fierce, the marketing logic increasingly complex, but all have the same common goal: to be able to distinguish themselves from the others, and to make their brand immediately recognizable.

In an ocean of advertisements, advertising spaces, promotional banners and newsletters, knowing how to stay afloat is not always easy, but times change, and with them also marketingtechniques. Over the past 20 years, all the large multinationals have invested millions of dollars in psychology and scientific research to refine their business strategies, and many have come to the development of a new approach to the world of advertising: Sensory Marketing.

This promotional model is able to evoke strong emotions in the customer, creating indissoluble links between memories and feelings. With the right moves it has become possible to influence the perception of those in front of us, inducing them to buy our product thanks to the positive sensations that they experience during the sensory experience, evoked in turn by particular marketing tools.

Thanks to its decades of experience, IPS has been able to build an extremely deep and effective know-how over the years, thus creating gadgets and promotional items capable of persuading the customer to purchase the products offered by a company, arousing in him positive emotions and grafting in his mind the idea of having come into contact with a brand attentive to his needs and preferences. In this case we are already beyond the simple sphere of the five senses, because we are arriving at that of personal care and happiness. This is where IPS has been able to demonstrate its skills, creating very useful devices to accompany the sale of product lines for the beauty of the skin and its protection from the UV rays of the sun.

UV indicators: when ultraviolet protection becomes the number 1 weapon of your business strategy.

When we talk about UV rays indicators, we are talking about instruments that, when exposed directly to the solar beams, are able to determine the level of ultraviolet rays that are potentially harmful to our health. It is now known that prolonged exposure to sources of UV rays can cause not only intense burns, but over time also malignant tumors of our skin, as well as its premature aging. Especially for the most sensitive subjects such as children, the elderly and pregnant women, it is of fundamental importance to know when and how to expose yourself to direct sunlight: if the sunscreen and cosmetic companies certainly know how to tell us the "how", these gadgets will tell you the "when".

In this way, IPS has been able to create an effective tool for all those companies that deal with products for the protection and skin care, as, by combining these UV indicators at the time of sale, it will give the potential customer the impression to be an ethical, professional company that has made the well-being of its consumers a priority. Finally, it is good to remember that all these promotional gadgets are 100% MADE IN ITALY, reusable, fully customizable (graphics, company logo, slogans) and completely non-toxic.