Summer is upon us, and with it the long and sultry sunny days. Life picks up an unusual pace during this season, almost as if we awaken from a long sleep and return to true reality.

On the other hand, more than 3 months of summer are felt , and it is known that from June to September people pour into the streets and take advantage of the summer to enjoy their moments of relaxation . It is no coincidence that August is the month of holidays for most Italians, it is not surprising that summer is the most prolific quarter of the year for the tertiary sector.

All this desire to live and enjoy the beautiful days must, however, deal with the pitfalls and the not indifferent background : the Sun, although it allows us to synthesize vitamin D and to regulate our circadian cycles, can also represent a serious threat to our health . In fact, it is no coincidence that the most fragile segments of the population have to shelter at home during the central hours of the day , just as it is not the fact that today's sun creams are much more protective and complete than those of 20 years ago.

For this reason we must always be careful and be informed regarding the risks of excessive heat (especially for those suffering from pressure), but especially on the contraindications of a prolonged exposure to the ultraviolet radiation . The presence of UVA rays in our atmosphere has been attested for many years, and several studies have shown that excessive absorption of these radiations can cause harmful effects on our body . Therefore IPS has decided to do its part in the prevention campaigns on the contraindications of ultraviolet rays, creating a promotional product capable of detecting its presence in the surrounding environment. Thus was born Sun Bracelet , the gadget bracelet for the promotion of sun creams and the prevention of solar radiation .

How to promote sun creams for summer 2021?

The answer is Sun Bracelet!

Sun Bracelet was designed to offer an innovative tool to companies that produce sun creams and products for the summer , which was able to stimulate the customer to purchase their products and to propose a new ethical image of their brand.

In fact, prevention from the aggressive action of UV rays is essential if you want to avoid the worst, and goes hand in hand with the constant application of protective creams. Solar radiation, in addition to being often the cause of bad burns and erythema , is also an indirect cause of various pathologies : damage to vision (snow blindness and cataracts), alteration of the immune system, photoaging and malignant tumors of melanocytes . This is why it is crucial to keep the presence of UV rays under control in the environment around us, especially in the case of fragile or genetically predisposed individuals to this type of disease.

All this led IPS to the creation of the Sun Bracelet , which represents a faithful ally in the fight against these unwanted effects. This promotional item for the UV is designed for both children and adults , thanks to the comfortable setting of the bracelet length , and is extremely light to wear. To find out the level of radiation it will be enough to put it on the wrist and expose it to the sun for a few seconds : the color of the area sensitive to rays will change from white to various shades of purple , which will be compared with the legend to understand the danger of exposure. The more intense the color, the greater the frequency with which we will have to apply the sunscreen , but above all the degree of protection. Finally, it should be noted that this bracelet is absolutely non-toxic , reusable and Made in Italy , but above all completely customizable with your company graphics and your motto.