That advertising is the soul of commerce is undeniable; it is an established reality that involves all of us in every moment of our day.

We wake up in the morning and open the social networks we see dozens of advertisements, we go down to the street and huge advertising billboards appear, we get on public transport and next to the topography of the city we find a promotional panel. We are constantly exposed to thousands of stimuli, companies compete to attract even a second of our attention, because even just one moment more can make a difference.

All these are classic examples of advertising and marketing, they represent sales and promotion strategies that we are now well aware of, so it should not surprise us that this approach has gradually lost its attractive power. Even large companies soon realized this and decided to react by directing their efforts towards the study of the human mind. These researches have led to the creation of a new type of approach to the potential customer, which is called Sensory Marketing. This new way of doing business exploits the evocative power of certain sounds, smells and images, thus reaching the level of the unconscious. What is surprising, however, is that among the 5 senses, the most useful for this purpose is the sense of smell, and certainly not for unknown reasons.

Some recent psychology and neuromarketing studies have shown how a perfume can be 35 times more effective than an image, as such a stimulus is able to stimulate different areas of our brain. We are talking about very sensitive and powerful areas, among the oldest in our possession, with high evocative and emotional power.

Choosing the right olfactory marketing strategy could be the turning point for the success and growth of your business, because this would allow you to associate a positive and pleasant memory with your brand in the mind of the potential customer, thus creating an indissoluble and very powerful bond. It is no coincidence, in fact, that most of the large multinationals, chain stores and grocery stores use the spread of pleasant aromas within their stores, or that they choose scented promotional gadgets to associate with their products.

Some famous examples? The fragrance inside the Abercrombie stores, the smell of new cars in dealerships, the smell of coffee in Autogrills, the smell of cotton in fashion ateliers, etc

The AROMAS line of IPS

Thanks to decades of experience in the sector, IPS has specialized in the microencapsulation of essential oils and fragrances. This particular know-how has led the company to the creation of the Aromas line: printed paper, advertising posters, magazine inserts, pop-ups, perfume sampling, cards, postcards that allow you to test the chosen fragrances, whether they are standard fragrances or customized depending on the needs of the brand.

Why choose Aromas scented leaflets ?

IPS Aromas leaflets have been designed to be long-lasting and to ensure maximum fidelity of the olfactory response. Thanks to the “Scratch & Sniff” technique it will therefore be possible to smell the fragrance several times to convince consumer to buy the product in promotion. The possibility to repeat the sensory experience several times added to that of being able to customize the graphics with something captivating, guarantees this gadget guaranteed effectiveness.